Book Reviews

 

Book Releases

To obtain any book: WhatsApp: 00201100104052 | Email: info@amrj.org

Note: All book content is written in Arabic.


Categories: Media, Journalism and Public Relations | Marketing and Business | Law, Politics and International Relations | Humanities and Education

First: Media, Journalism and Public Relations

Cover Book Details
Media in the Metaverse Era

Media in the Metaverse Era
Assoc. Prof. Hanaa Okasha

About the author: Assistant Professor of Public Relations and Advertising, and researcher in strategic communication, reputation building, and image management.

About the book: A critical framework for understanding immersive media, audience transformations, narrative, and media truth in metaverse environments.

Digital Journalism

Digital Journalism: Principles and Applications
Dr. Dabdoush Al Hashimi

About the author: Senior Lecturer and Deputy Head of the Department of Media and Communication Sciences, University of Blida, Algeria.

About the book: Covers digital journalism tools, successful models, and balancing publishing speed with accuracy and ethical responsibility.

Professional TV Work in the AI Era

Professional TV Work in the Age of Artificial Intelligence
Dr. Sameh Farag Hamouda Abdel Mawla

About the author: PhD in Media, Radio, Television, and Media Production.

About the book: A practical journey through TV preparation, presenting, directing, and production under digital transformation and AI technologies.

Media Performance

Media Performance in Satellite Channels and Digital Platforms
Dr. Abdel Nour Heni

About the author: Academic, journalist, and radio broadcaster, researcher in digital media.

About the book: Discusses how traditional media performance has changed under digital platforms, including challenges, adaptation, and innovation opportunities.

Back to top

Second: Marketing and Business

Cover Book Details
Affiliate Marketing

Affiliate Marketing: Analytical Introduction and Strategic Planning Toward Professionalism
Dr. Rehab Fares and Mr. Mahmoud Abdel Aziz

About the book: A practical guide from basics to advanced tools in product selection, content creation, social media, and email marketing.

Gray Marketing

Gray Marketing: Strategies and Risks
Dr. Rehab Fares

About the book: A comprehensive analysis of gray marketing, its origins, strategies, risks, and impact on consumer behavior and supply chains.

Effective Offensive Marketing

Effective Offensive Marketing: Strategies and Tactics
Dr. Rehab Fares

About the book: Presents smart offensive marketing strategies based on competition analysis, opportunity capture, and market leadership.

AI in Business Intelligence

The Role of Artificial Intelligence in Business Intelligence: Statistics, Data Science, and Business Analytics from a Conceptual Perspective
Dr. Yasser Salah El Din Kamel

About the book: Clarifies differences among statistics, data science, and business analytics, and explains AI role in supporting business intelligence.

Back to top

Third: Law, Politics and International Relations

Cover Book Details
Cyber Terrorism

Cyber Terrorism: In Light of Islamic and Positive Criminal Jurisprudence
Dr. Gamal Tahon

About the author: PhD in Criminal Law and Islamic Jurisprudence, specialized in comparative studies.

About the book: A comprehensive study of cyber terrorism concepts, forms, risks, and countermeasures from both Islamic and legal perspectives.

Governance of Public Procurement Law

Governance of Public Procurement Law in Algeria
Dr. Talbi Iman Aicha

About the book: Analytical study of Algerian Public Procurement Regulation No. 23 12, from needs assessment to contract execution and oversight.

National Security and Human Rights

National Security and Human Rights
Dr. Wafaa Laamri

About the book: Examines the relationship between national security and human rights after 9 11 with real cases and legal political implications.

Law of Peoples

Law of Peoples
Dr. El Sayed Abu Aita

About the book: Discusses global justice and the fate of peoples between domination and resistance, and the possibility of a more equitable world.

International Relations between Islam and the West

International Relations between Islam and the West
Dr. El Sayed Abu Aita

About the book: A political intellectual reading of challenges in Islam West relations and prospects for understanding, justice, and coexistence.

Back to top

Fourth: Humanities and Education

Cover Book Details
Human Growth

Human Growth: From the Fetal Stage to Adolescence
Dr. Hanaa Mohamed Ismail Allam

About the author: Lecturer at the Faculty of Home Economics, Al Azhar University.

About the book: A scientific overview of human growth stages, influencing factors, developmental challenges, and care approaches.

Emotional Psychology

Emotional Psychology Two Volumes
Prof. Dr. Hassan Ahmed Al Qurra Ghouli

About the book: Covers emotional concepts, emotional intelligence, competence, resilience, maturity, and emotional well being across two volumes.


End of list